The European seed sector launched the campaign #EmbracingNature to emphasize
and explain the essential role that plant breeding innovation plays in
tackling Europe's agri-food challenges, including meeting consumer demands
and contributing to a highly productive and more sustainable agriculture and
food production system.

Nigel Moore, President of the European Seed Association (ESA), representing
the seed sector in the conference panel on Modern Biotechnologies in
Agriculture and Societal Challenges said that Europe cannot afford to miss
out on the opportunity to develop new varieties more quickly, more
efficiently, and address the needs of farmers, consumers, and the
environment in a more targeted way.

The European seed sector calls upon the EU to ensure a supportive public
policy that enables plant breeding innovation, and to consider the latest
plant breeding methods as essential components of the plant breeders'
toolbox, concludes Garlich von Essen, Secretary General of the European Seed
Association

[www.euroseeds.eu]
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