Genome Prairie conducted a survey of 103 communication experts in Canada
about their understanding and opinions on issues such as public of
agriculture and science, communication strategies, and accessing
agriculture-based information and resources.
The respondents expressed concerns about the public image of agricultural
biotechnology. The majority (61%) indicated that the public perceptions were
neither negative or getting worse, while 35% said that they were neutral,
and 4% said that public perceptions were improving. Respondents indicated
that a lot of misinformation on agri-biotech was circulating, especially via
social media networks. They also emphasized that there was a lack of
proactive communication strategies on the issue. The other problems
mentioned were the reliability of sources, budget and time constraints, and
lack of coordinated efforts across industry.