Jack Bobo, Vice-President of global policy and government affairs with
Intrexon, a biotech firm based in the United States, is a staunch supporter
of the genetically modified non-browning Arctic Apple which he believes
could change the views of the public about GM food. "I like to say it's the
most important GMO in the history of the world. Because it's the only GMO
that people will buy because it's a GMO," Bobo stated during the U.S.
Department of Agriculture outlook forum held last month.
Apples are the third most-wasted food in America. Data shows that around 40
percent of apples in the country are thrown away due to bruising and
browning. High sales figures indicate consumers' desire for a non-browning
apple as they see its potential to lessen trash and reduce food waste.
Despite claims from biotech activists that the public was not interested in
a GM apple and that it would jeopardize Canada's apple industry, the Arctic
Apple varieties received regulatory approval from the federal government in
2015. To date, the company has introduced three Arctic Apple varieties - the
Arctic golden delicious, Arctic fuji, and Arctic granny smith.